20 November, 2016

Prolight + Sound Middle 2016 East wraps up in Dubai attracting 1,607 trade buyers from 50 countries

Exhibitors share positive feedback at inaugural show as regional entertainment and event industry comes together in Dubai

Dubai, UAE:  The inaugural edition of Prolight + Sound Middle East concluded in Dubai, with the strong visitor turnout and positive exhibitor feedback indicating the trade show has a solid foundation to build upon in the coming years.

The region’s dedicated exhibition for the entertainment, event, media and creation industries, featured 37 exhibitors from 11 countries representing more than 120 brands, while 1,607 visitors from 50 countries passed through the buzzing hall at the Dubai International Convention and Exhibition Centre.

By all accounts, the show was a major success, with the Middle East instalment replicating all the key elements that make the Prolight + Sound global brand of events so popular all over the world.

Product launches, educational seminars, training programmes, and a live outdoor demonstration area all shared centre-stage throughout the three-day run of the annual showcase, while exhibitors enthused about the business leads generated.

Nour Assafiri, CEO of Martin Professional Middle East, one of Prolight + Sound Middle East’s Founding Partners, was among the headline exhibitors offering a positive outlook: “This is the first Prolight + Sound event in the Middle East and it looks to be very promising,” he said.

“We’ve had visitors from Saudi Arabia, Qatar, Kuwait and other international visitors as well. We’ve received good business leads and the exhibition has been a great platform for exhibitors to interact and get more industry insights. We look forward to the next edition.”

Other industry heavyweights at Prolight + Sound Middle East included Adam Hall, Beyerdynamic, Bose Professional, Sennheiser, and JBL, which all showcased their newest technologies in an industry that is constantly on the move.

Aviss, the regional distributor for Bosch Communications and Panbeam, was another exhibitor happy with the outcomes when the show came to a close on the 2nd November 2016.

“Prolight + Sound Middle East, although in just its first edition, seems to be a great success,” said Sanjeev Singh, Managing Director of Aviss.  “We’re happy to be here and undoubtedly have been busy interacting with potential customers and with the other players in the market.”

His sentiments were shared by Siamak Naghian, the CEO of Genelec, a manufacturer of active loudspeaker systems based in Iisalmi, Finland.  “This is the first edition of Prolight+Sound Middle East and it has surely exceeded our expectations,” said Naghian.

“We’ve been networking with trade visitors and building relations with our customers. We’ve also gained a good insight on the industry and look forward to connecting further with important people of the industry.”

Organised by Messe Frankfurt Middle East, Prolight + Sound Middle East is the fifth leg of the international network of Prolight + Sound events worldwide, and arrives as the UAE leads a regional revival of the professional audio-visual (AV) market over the coming years.

According to analysts Euromonitor International, the UAE’s professional AV market is estimated to value US$707 million by 2018, up from the expected US$656.2 million in 2016. 

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “Exhibition premieres are always very special, and Prolight + Sound Middle East punched above its weight in delivering an exciting show with an electric atmosphere akin to its older siblings in Frankfurt, China, and Russia.”

“We’ve laid a solid platform with all the key elements that make this type of event successful, and the support and positive feedback we’ve received from both visitors and exhibitors gives us plenty of confidence to continue building an annual event that will be the focal point of the regional entertainment, events, media, and creation industries.”

The 2nd edition of Prolight + Sound Middle East will take place in October 2017. More information is available at:


  • 2016