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17 July, 2018

Middle East’s booming entertainment and professional AV industry attracts international heavyweights

MONACOR, Robe, FBT lead global charge of returning exhibitors to Prolight + Sound Middle East 2018

Dubai, UAE: Global suppliers of event technology and professional audio visual equipment are looking to the Middle East as a key growth market, with many returning to the region’s dedicated industry exhibition in Dubai to showcase their latest products in a booming regional market. 

Germany’s MONACOR INTERNATIONAL, Czech-headquartered Robe, and FBT Elettronica from Italy will be among more than 40 exhibitors from 10 countries showcasing 100-plus brands at the 3rd edition of Prolight + Sound Middle East in 2018, with the view of engaging with key decision makers from the crucial region.

All have exhibited at previous editions of the annual three-day exhibition and conference, which has now become a fixed date in the annual calendar for anyone involved in the regional events, entertainment, and professional audio visual (AV) industries. 

MONACOR INTERNATIONAL, a manufacturer of PA, stage and event technology, has exhibited at every Prolight + Sound Middle East since its debut in 2016, and will again be centre-stage with new product launches when the trade fair opens from 23-25 September 2018 at the Dubai International Convention and Exhibition Centre.

Thorsten Siebers, MONACOR INTERNATIONAL’s Managing Director, said the company will launch its audio matrix system DRM-884 – a versatile multi-room PA concept for hotels, restaurants and bars, conference rooms, schools, sports centres and fitness centres.

“After two very successful trade shows in recent years, we look forward to returning to Prolight + Sound Middle East this year,” said Siebers.

“In the Middle East, the technology for audio, light and stage is experiencing a boom which is rapidly gathering momentum. There’s an increased demand for ‘German engineering’ which has been part of our quality standards for more than 50 years combined with a wide and modern product range in the fields of PA, stage and event technology. 

“We believe the region shows great potential for growth and development in these areas,” added Siebers.  “The market is continuously changing and introducing new technologies, particularly in security and events. Thus, we remain vigilant and react to continuous change to ensure that our customers will benefit from it.”

FBT, a leading supplier of professional audio, installed sound products, and audio contractor solutions, is another returning Prolight + Sound Middle East exhibitor in 2018, and will launch in the market its HORIZON series of column arrays.

Bruno Tanoni, FBT’s CEO, said the Recanati-headquartered company had recorded good feedback from its participation at the exhibition in 2017: “Our presence as a manufacturer surely attracted more visitors and smoothed some preconceptions that an industry show in the Middle East might not be appealing any longer,” said Tanoni.

“Instead, we were favourably and discreetly happy with the results. New leads and clients joined us afterwards, and we met some of our regional distributors who appreciated our coming to Dubai.  FBT has developed some new products and we’re planning to bring them to Prolight + Sound Middle East 2018.”

Tanoni added: “As we’re developing more business in the installation and contractor markets, it’s important to be present at this exhibition in Dubai to meet the ever growing demand of professional products and solutions for various applications.”

Meanwhile, Robe Middle East will back for the second straight year at Prolight + Sound Middle East 2018 with some of its key moving lights and LED fixtures used in the professional entertainment, leisure, and architectural industries.

“We’ll show the MegaPointe, Tarrantula, LEDBeam 150, RoboSpot system, and possibly some others to be announced nearer the time,” said Elie Battah, Robe Middle East’s General Manager.  “The MegaPointe has been one of the most successful Robe products ever and it’s been popular here like everywhere else.  Our LEDBeam 150 has also done really well and most recently the Tarrantula was launched, which is a larger version of our Spiider LED wash-beam light.

“The Spiider was introduced in 2016 and has been incredibly well received, and the larger version is a direct response to market demands,” added   Battah.  “Everyone likes a big beam light, and this one does so much more than just being a beam.”

Battah said that Prolight + Sound Middle East was a great meeting place for the events technology and entertainment industry based in the region: “Currently it’s the only exhibition in the Middle East targeting our key markets, and it’s important to show all our newest technologies there in an environment where customers can have a closer look and get all their technical and creative questions fully answered,” he said. 

Prolight + Sound is organised by Messe Frankfurt Middle East, and returns with the Events, Technology and Entertainment Development Forum, a three-day conference and workshop discussing key trends and strategies in executing world-class events and iconic attractions.

“The Middle East is a hot destination for the events and entertainment industry, and with the region continuing to feature as an important stop on the annual calendar of leading international performers, demand for top of the rung audio and visual equipment will continue to surge,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East.

“Prolight + Sound Middle East fills a perceived need in the market for an event that is reflective of the enormous developmental energy that is currently driving the sector in the region.  Industry professionals will gain key insights into what to expect in the future and new industry trends at the interactive discussions hosted alongside the event,” Pauwels added. 

Other returning exhibitors to Prolight + Sound Middle East in 2018 are Venuetech and Aviss from the UAE, and France’s Inventys. Its fast-growing global appeal is underlined by debut exhibiting countries such as the USA (Gator Cases), Canada (Stageline) and the Netherlands (ADJ).

Prolight + Sound Middle East is the fifth instalment of the international network of Prolight + Sound events worldwide, and is co-located with Light Middle East 2018, the region’s dedicated exhibition, conference, and awards for lighting design and technology.  More information is available at: www.prolightsoundme.com

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