15 – 17 October 2019 Dubai, UAE Visitor registration

Sample Music Festival (SMF)

From Berlin to Dubai - A dedicated event for DJing, Turntablism, Controllerism & Live Sampling for DJs, music producers and audio gurus. Get your hands on the latest gear, attend showcase presentations, meet international artists, and join the workshops.

When: 15 - 17 October, 2019 | 10:30am - 6:00pm 
Where: Hall 4, Dubai World Trade Centre, UAE

Sample Music Festival (SMF) at Prolight + Sound Middle East

The primary aim of the SMF is not just to present equipment but rather to encourage active visitor participation. Away from the competition between the individual brands, combining different items of equipment leads to exciting applications – active and practical.

During the 15th, 16th & 17th October, visitors to Prolight + Sound Middle East can look forward to an exciting programme of workshops, showcases and competitions from the SMF crew. In a dedicated area within the exhibition, top brands give visitors the opportunity to experience and get their hands on the latest technology. Product specialists from companies such as Ableton and Native Instruments are showing their skills in the context of workshops and product demos. Well-known artists from the electronic music scene from Berlin, Paris and London will ensure an inspiring experience dedicated to novel sound tools and visual technology. The SMF showcase and experience zone sessions are free-to-attend for registered visitors.

Who should attend SMF?

venue night club
  • DJs - professional, amateur and aspiring
  • Music producers
  • Nightclub owners, managers and promoters
  • Tour, event and stage production managers
  • Audio engineers

When : 15 - 17 October, 2019 | 10:30am to 6:00pm

Where : Hall 4, Dubai World Trade Centre, UAE

Tonspielzeug - Stage
Alex Sonnenfeld Tonspielzeug

"Knowledge becomes worthless unless it is shared, and sharing knowledge has been a core element of Sample Music Festival since its inception."

Events Programme | 15th, 16th & 17th October, 2019

The below events are free-to-attend for registered visitors to Prolight + Sound Middle East and will take place on all three days of the show, from 15 - 17 October 2019 inside Hall 4 of the Dubai World Trade Centre.

Turntablism (Paul Dubba Dutch)
Ableton Experience
Native Instruments / TRAKTOR Q&A
Touch Screen App (Playground)
Finger Drumming (Clockwerk)
Music App Experience
Ableton / PUSH 2 Q&A
Modular Synthesizer (Sir-Cut)
Live Controllerism (Tonspielzeug)
Synthablism Experience
Native Instruments / MASCHINE Q&A
Live Coding (Ryan Ross Smith)
Visual DJing (Arkaei)
Presentation & Workshop
Visual Q&A
Advanced DJing Q&A (Alex Sonnenfeld)
Syntablism (Sir-Cut)
Pioneer Experience
Modular Synthesizer Q&A
Beat Making Q&A (Tim Kroker)
Finger Drumming (Pedro La Kraken)
MACHINE Experience
  VR & Gaming (Arkaei)
  Visual Experience
  Finger Drumming (Clockwerk)

Background of Sample Music Festival

smf logo

Audio samples are one of the most important building blocks of today's music. Due to the fact that they are played by computers, they are lacking the rhythmic imperfection which gives music a soulful touch. But it is precisely this "human touch" which brings the soul into the music and software solutions are trying and failing to simulate this in today's music production. However, turntablists and finger drummers modulate audio samples by hand which gives a comparable feel to playing a traditional musical instrument. This creates an interface between the computer and the human being, which is still completely unknown to many people.  This new art form is the focus of the annually held Sample Music Festival in Berlin, attracting sound fanatics from over 15 countries every year. In addition to numerous workshops, discussions, and musicological seminars, visitors get a chance to be involved in the many jam sessions and competitions. Below are the five 5 core values of SMF. Learn more about SMF here

Knowledge becomes worthless unless it is shared, and sharing knowledge has been a core element of Sample Music Festival since its inception. Over the last decade, technology has made significant advances, allowing those who choose to embrace it more creative freedom than ever. However, that overabundance of choices makes it hard for beginners to take the first steps, and even experienced artists are sometimes overwhelmed by it.

Every manufacturer aims to lock users into their ecosystem of products, but this is simply not how things work in the real world. Unique workflows demand unique combinations of hardware and software to provide the most efficient solution. Our workshops, ranging from entry-level topics to advanced masterclasses, will go above and beyond the established format and incorporate everything that helps an artist achieve their individual goals. We will talk about DJing, production, live performance and visuals as well as bold new approaches like syntablism, sensor tracking, live coding and extended reality.

The audio industry has failed to adapt to emerging social trends and urban culture. This has led to the decline, and in some sad cases the outright demise of some outstanding events. Because of this, marketing efforts have largely shifted towards online campaigns where a crucial aspect of discovering new products is simply missing. Interactivity is key - and this is where our Jam Box concept comes in. Unlike an expo in the traditional meaning of the word, we invite exhibitors to set up their products side by side, interconnected on a massive table - and linked to a sound system. Accompanied by artists from our roster, who each have worked in the industry as product specialists, attendees enjoy a fresh take on exploring new products by jamming together live alongside highly prolific creators to guide them.

We celebrate the creative synergy of the extraordinary talent attracted to Berlin over the last five years, and are proud to have become a catalyst for it. When many artists gather in one place, it’s natural for them to start brainstorming and exchanging ideas about their various individual methods. At Sample Music Festival, this has led to many unexpected impromptu sessions which have produced amazing results and keep the audience coming back for more. We are eager to share this energy with the world, and this is where our unique Experience Zone installations really shine. Our artists are incredibly passionate about their craft, so they usually follow up on their workshops and showcases in the Jam Box, taking advantage of its dynamic open format to move their setup there and interact with the audience in a personal way during Q&A sessions.

The final, and perhaps most important piece of the puzzle is where we return to the reason why every single one of us is doing what we do: to entertain. As showcase artists, we care deeply about creating impressive and truly memorable experiences for our audiences. We approach every project with reckless, playful abandon - and that attitude is best reflected on stage. We will educate during the day, and party at night. This is why it’s called Sample Music Festival. Your event can further benefit from having a line-up of amazing performers who will take the extracurricular part to the next level with jaw-dropping live shows.

Where will the industry be 10 years from now? The answer to that question will be determined by a collective effort to inspire and motivate the next generation. We were all kids once, and in many ways, we still are. This is why we take great care to never intimidate or overwhelm them. We treat our young audience with respect and will always encourage them to try any and everything they want. This is absolutely essential in order for the industry to thrive in the future. Those kids will be taking over from us some day, and they must learn early on to never be afraid to push boundaries. Being a collective of artists determined to push boundaries ourselves, we regard this as our main responsibility.

TONSPIELZEUG - the producers behind SMF


Tonspielzeug is a Berlin-based music company. We see ourselves as pioneers and experts in the continued development of contemporary music performance on turntables, midi-controllers and sound tools. As artists, we care deeply about creating impressive and lasting experiences for our audience. We approach every project with reckless, playful abandon on a mission to consistently deliver the best results imaginable. Modern media is our playground. Our various hands-on skills and curious approach to any and all technology are the secret ingredient. Allow us to blow your mind - and we will.

Philosophy - We play with sounds, we touch and catch them. We create sound with our bare hands after it has been manipulated into the smallest fragments. This is our art, it is unique. We would like to share it with you.

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